I grow things
Monetization & Business Development executive. 15+ years turning publishers and startups into revenue machines. Co-Founder & COO at Datorios — $23M raised. Now building Metrux.
Monetization & Business Development executive. 15+ years turning publishers and startups into revenue machines. Co-Founder & COO at Datorios — $23M raised. Now building Metrux.
Joined as an early operator. Built the programmatic revenue engine from scratch. Scaled to $40M annual revenue.
Co-founded and operated the company from zero. Led go-to-market and operations. Co-led Israel's 2nd largest seed round — $23M raised.
Building smarter programmatic infrastructure for publishers. 20–40% yield improvement. Sub-50ms latency. Visit metrux.com
I find the perfect balance between success and operational flow. The thin line that makes everything tick without creating chaos. My background is in monetization and business development — helping companies find, grow, and scale their revenue. From programmatic advertising to SaaS to ad-tech infrastructure, I've built the engines, led the teams, and closed the deals.
Executive MBA — Tel Aviv University (Lahav)
Directors Diploma — Tel Aviv University